Blog Post
The Pulse of Halloween 2024: Unmasking Trends with Social Listening
As the countdown to Halloween 2024 begins, it’s clear that this year’s celebrations are set to echo a blend of nostalgia and innovation, thanks to insights from listening247’s Social Listening and Analytics. Over 25,727 social media posts across Twitter, TikTok, and Instagram have been meticulously analysed to reveal what costumes will dominate and the sentiments surrounding this spooky season.
The Sentiment Behind the Spook
Our data reveals a robust positivity surrounding Halloween, with a striking 71% of posts radiating enthusiasm. Here’s a snapshot of the sentiment breakdown:
• Positive Sentiments: 18,336 posts (71%)
• Negative Sentiments: 1,589 posts (6%)
• Neutral Sentiments: 5,802 posts (23%)
This positivity is largely driven by families looking forward to trick-or-treating—a time-honoured tradition that promises joy and a bounty of memories for parents and their children.
2024’s Top Halloween Costume Trends
Our analysis has pinpointed several key costume trends, shaped by discussions on purchase intentions, celebratory occasions, and peer recommendations:
1. Sexy Costumes: Embracing boldness and body positivity, sexy costumes are trending as symbols of empowerment. This trend highlights a shift towards costumes that celebrate individuality and self-confidence.
2. Nostalgic Revivals: A wave of nostalgia is bringing back favourites from the '80s and '90s. Expect to see a resurgence of characters from cult classics like “Beetlejuice,” alongside beloved Disney icons such as Mickey Mouse and Cinderella, tapping into the hearts of both new and lifelong fans.
3. Budget-Friendly Finds: Economic uncertainties have steered the trend towards cost-effective costumes. With a spike in searches for “budget-friendly costumes,” it's clear that affordability is top of mind for many this season.
4. Musical Homages: From rock legends like Freddie Mercury to pop sensations like Madonna, and current stars like Sabrina Carpenter, costumes inspired by musical icons are allowing fans to embody their favourite artists.
5. Couples Costumes: Doubling the fun, couples are choosing to coordinate their outfits, showcasing their relationships through creative and complementary ensembles.
6. Eco-Conscious Choices: Reflecting a growing dedication to sustainability, there’s an increased interest in eco-friendly costumes and decorations made from recyclable or biodegradable materials.
Harnessing Insights for Strategic Decisions
The capability of listening247 to drill down into the specifics of social media chatter has not only revealed what people will be wearing but also why certain trends are taking hold. For instance, the popularity of sexy costumes correlates with a broader cultural movement towards embracing body positivity and self-expression.
Moreover, the detailed sentiment analysis provides brands with a clear understanding of consumer attitudes towards Halloween, empowering them to align their marketing strategies with real-world preferences and expectations.
As brands look to capitalise on Halloween, the insights provided by listening247’s Social Listening and Analytics offer a strategic advantage by unpacking the complexities of consumer behaviour and trending topics.
This Halloween, equipped with data-driven insights, brands are better positioned to meet consumer desires head-on, ensuring a celebration that’s as delightful as it is insightful.