We began building listening247 in January 2012, launching the first version of the platform in 2015. Early on, we solved a hard problem: training AI models to accurately detect sentiment across languages — achieving over 80% accuracy. This foundational R&D, partly funded by Innovate UK, positioned us at the forefront of multilingual customer understanding.
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We started as insights practitioners, obsessed with decoding what people truly care about when it comes to the brands they buy and use. But we quickly learned that generating insights is only half the battle — acting on them is where real value is created. To bridge that gap, we built DataVinci® as a creative layer on top of listening247® — a fully integrated model where data science, customer insight, and content creation work seamlessly together.
In short: if you sell something, anything, DataVinci® by listening247® helps you understand your customers — and turn that understanding into action.
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Our approach is based on a simple conviction: that knowing and analyzing what people say online transforms how businesses communicate. We didn't raise money from VCs or chase hype cycles. We built, quietly and methodically, developing a powerful social listening and analytics engine backed by seven R&D projects funded by the UK government and the European Union. That work tackled the hardest problems in natural language processing, sentiment analysis, and predictive modelling across languages and cultures. It wasn't a shortcut. It was a foundation. And it made everything that followed possible.