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DataVinci

Enhancing Intelligent data as a Service (IdaaS) for Efficient, Smarter Marketing

Making data-driven decisions is essential for staying competitive and meeting customer needs effectively.

DataVinci, our proprietary Generative AI (Gen AI), serves as the core of our Intelligent data as a Service (IdaaS) solution, revolutionising how brands analyse, and act on unstructured customer data.

By integrating with our social listening and analytics, social media management solution, and communities247, DataVinci helps businesses turn raw data into actionable insights that drive growth, enhance engagement, and create a meaningful connections with their audience.
 

communities247
The Gen AI Analyst

Why DataVinci Stands Out

What makes DataVinci a game-changer is its ability to go beyond analysis and reporting. It doesn’t just tell you what’s happening—it gives you advice and recommendations to act on the insights immediately. Whether you’re looking to improve customer engagement and reach, optimise marketing campaigns, or understand consumer sentiment, DataVinci provides automated, data-driven solutions that save time and deliver tangible results.



Moreover, its integration with listening247, engaging247, and communities247 ensures that every aspect of your marketing strategy is informed by the most relevant and up-to-date data, allowing you to stay agile and responsive in an ever-changing digital landscape.
 

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Why Choose DataVinci?

  • Analyses Structured and Unstructured Data

    The key strength of DataVinci lies in its ability to analyse both structured and unstructured data in any language from multiple channels, including social media, online forums, blogs, news and communities, providing a holistic view of your brand’s performance and customer sentiment. Whether you need to gauge customer opinions or understand purchasing drivers, DataVinci provides actionable intelligence to make informed decisions swiftly and effectively.

  • Seamless Integration with Social Listening and Analytics

    A key component of our IdaaS offering is the seamless integration of DataVinci with listening247, our social listening and analytics solution. listening247 captures unsolicited opinions from across digital channels, providing a wealth of data about how your brand is perceived in real time. From monitoring brand sentiment to identifying emerging trends, listening247 ensures you're always aware of what your customers are saying.

    However, what makes this combination truly powerful is DataVinci’s role in turning these insights into action. By analysing the data collected through listening247, DataVinci identifies conversation drivers delivering AI-generated recommendations that help you maximise engagement and reach. Not only does it provide reports, but it also suggests specific actions you can take to better engage your audience and even creates posts with copy and image briefs, ready for deployment.

  • Enhancing Social Media Management with engaging247

    DataVinci also integrates with our engaging247 social media management platform, ensuring that insights turn into actions quickly and efficiently. While DataVinci generates actionable recommendations and creates social media content, engaging247 makes it easy to schedule posts, manage campaigns, and connect with your target audience across various social platforms. This integration allows you to maximise reach, engagement, and positive buzz, ensuring that your brand remains consistently visible and impactful.

    Through this powerful partnership, businesses no longer need to manually sift through data to find meaningful insights or craft social media strategies from scratch. DataVinci does the heavy lifting by providing ready-to-use posts and actions, while engaging247 ensures your marketing efforts are flawlessly executed.

  • Building Strong Customer Relationships with communities247

    While social listening and social media management are essential for external engagement, communities247 adds a vital layer by facilitating direct, solicited feedback from private, branded customer communities. communities247 allows you to create a private online space where customers feel valued and heard, and you can gather targeted, in-depth insights from any audience on demand.

    DataVinci works alongside communities247 to provide a true 360-degree view of your customers. While listening247 captures unsolicited  opinions communities247 allows you to ask specific questions, run surveys, and receive direct feedback from the members of your community and DataVinci generates actionable recommendations from both data sources. This combination offers a complete understanding of your customer base, ensuring that your strategies align with their evolving needs and expectations.

Case Study

communities247
 

A leading knitwear clothing brand faced significant challenges in maintaining its competitive edge in the crowded knitwear market. Despite having a positive brand sentiment, the brand's share of voice was notably low, commanding only 4% of the industry's conversation. The company also struggled to identify key influencers, manage sentiment across various platforms, and differentiate itself from competitors. Furthermore, there were gaps in their social media strategy, particularly in content creation and resource allocation.


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TESTIMONIALS

Simon Carpernter

CEO - Merlin Communications
(UK) Limited
Simon Carpernter

listening247 has been our preferred platform supplier for online qualitative research and surveys for both short and long term research communities, worldwide. As an ex Global Head of Insight and Customer Experience for a Fortune 500 company, I take performance levels and service very seriously and I can only say that I would award listening247 a full five stars on both. They are a delight to work with, utterly dependable. I have no hesitation in recommending them.

 

Ready to unlock the full potential of your data with DataVinci?

Discover how you can turn insights into action, elevate your customer engagement, and drive measurable results.

Contact us to schedule a personalised demo and seee how DataVinci can tranform your marketing strategy.