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Private Online Communities for Insights on Demand
The Future • June 2018

Private Online Communities for Insights on Demand

by Sophia Papagregoriou

 

Blog Post

 

Private Online Communities for Insights on Demand

 

 

 

 


 

 

What Is It? 

 

Fully customisable DIY Online Communities for consumer engagement, brand advocacy, insights, and co-creation.

 

 

How Does It Work?

 

By combining various research tools on one platform, to collect data using different methodologies to answer the same question.

 

 
When And Where Can It Be Used? 


Online communities can be used to conduct research in any country around the world, using any device, and in any language.

 

 

Why Should Your Brand Or Agency Own A Private Online Community? 

 

 It takes minimal effort to create and fully customise your own online community, using your agency's or brand's logo and branding
 

 

 Setting up and running activities using native research tools is easy, and seamlessly embedding any survey tool only requires the click of a button
 

 

 Keep community members incentivised with built-in gamification (points system)

 


 Stay connected to consumers, understand how they feel and think and how to best communicate with them

 

 

 Build a consumer advisory board to act as an extension to the Marketing department, engage category influencers and create a strategy for brand advocacy amplification

 

 

Produce new concepts, ideas, or offerings with input from creative individuals who use your or your clients' products and services every day

 

 

 Discover areas for improvement and address issues in a timely manner

 

 

 Investigate your target market; understand their lifestyle and what motivates them

 

 

 Establish several communities for various purposes; objectives, activity level, and budget define the choice of community type.

 

 


DID YOU KNOW?

 

communities247 data can be integrated with sales and social data, for otherwise unobtainable insights!

 

Create and customise your own private online community, invite up to 10 members and run activities for 28 days at no cost and with no commitment. Get started today on communities247.com!

Insight by Sophia Papagregoriou