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Accurate Social Insights using Artificial Intelligence
The Future • July 2018

Accurate Social Insights using Artificial Intelligence

by Sophia Papagregoriou

 

Blog Post

 

Accurate Social Insights using Artificial Intelligence

 

 

 

 

 


 

 

What Is It?

 

Social Listening & Analytics with the highest possible sentiment (≥75%) and topics (≥80%) accuracy in any language.

 

 

How Does It Work?

 

Using Artificial Intelligence to eliminate the "noise" (i.e. irrelevant posts) and annotate large volumes of unstructured data, making it possible to know everything anyone posts online.

 

 
Where & When Can It Be Used? 


Data on any topic or product category, from any country around the world, on all social media and other online sources such as blogs, forums, news, reviews.

 

 

Why Should Your Brand Or Agency Use Social Listening & Analytics? 

 

 

 Evaluate the effectiveness of a digital campaign


 

 Track online performance in comparison to competitors and discover conversation drivers

 

 

 Gain category insights — understand the needs and opinions of consumers and discover trends before anyone else

 


 Analyse Facebook fan page or Instagram content or any other online source and compare to competitors' pages

 

 

 Identify triggers and barriers for purchase in any product category

 

 

 Understand important consumer moments: occasions, needs and motivators

 

 

 Discover purchase leads ranked by probability to buy

 

 

 Text only tells you half of the story, analyse images to really get what people communicate

 

 

 Sometimes sentiment is not enough; you may need to detect specific emotions

 

 

 

DID YOU KNOW?

 

listening247 data can be integrated with sales and survey data, for otherwise unobtainable insights!

Insight by Sophia Papagregoriou