Blog Post
Accurate Social Insights using Artificial Intelligence
What Is It?
Social Listening & Analytics with the highest possible sentiment (≥75%) and topics (≥80%) accuracy in any language.
How Does It Work?
Using Artificial Intelligence to eliminate the "noise" (i.e. irrelevant posts) and annotate large volumes of unstructured data, making it possible to know everything anyone posts online.
Where & When Can It Be Used?
Data on any topic or product category, from any country around the world, on all social media and other online sources such as blogs, forums, news, reviews.
Why Should Your Brand Or Agency Use Social Listening & Analytics?
Evaluate the effectiveness of a digital campaign
Track online performance in comparison to competitors and discover conversation drivers
Gain category insights — understand the needs and opinions of consumers and discover trends before anyone else
Analyse Facebook fan page or Instagram content or any other online source and compare to competitors' pages
Identify triggers and barriers for purchase in any product category
Understand important consumer moments: occasions, needs and motivators
Discover purchase leads ranked by probability to buy
Text only tells you half of the story, analyse images to really get what people communicate
Sometimes sentiment is not enough; you may need to detect specific emotions
DID YOU KNOW?
listening247 data can be integrated with sales and survey data, for otherwise unobtainable insights!