Webinar
On-demand Webinar: Aimed at Transforming Agency Growth and Innovation
This webinar is set to redefine how agencies use market research to drive client success. Hosted by Michalis A. Michael, CEO of listening247, and featuring special guest Xabier Palacio, Head of Intelligence, Advocacy, and Standards at ESOMAR.
About This Webinar:
In today’s competitive marketplace, differentiation is key to agency growth. Leveraging unstructured and unsolicited consumer data through advanced AI technologies presents a groundbreaking opportunity for market research agencies to not only enhance their service offerings but also create new revenue streams. This webinar delves into how you can harness this potential to expand your business and deliver unparalleled insights to your clients.
What You Will Learn:
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- Harnessing AI for Market Research: Discover how integrating AI with traditional market research methods can transform vast amounts of unstructured and unsolicited data into valuable insights.
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- Innovative Revenue Opportunities: Learn about the new avenues for revenue generation that open up when you utilise advanced data analysis techniques in your service offerings.
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- Special Feature - Live Demonstrations: Experience firsthand how listening247, combined with DataVinci (our proprietary Generative AI), provides deep insights into audience targeting, evaluates digital campaign effectiveness, tracks brand health and performance, and offers strategic consumer insights. DataVinci also helps identify emerging trends, and purchase drivers, and even detect nuanced emotions beyond simple sentiment analysis.
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- Success Stories: During the webinar, we will showcase success stories highlighting how various agency partners have expanded their client base and enhanced their service offerings by integrating listening247 into their business models. These narratives will provide you with actionable insights and tips on how to replicate this success within your own agency.
Who Should Watch this Webinar:
This webinar is perfect for marketing directors, research analysts, and agency executives who are looking to drastically enhance their analytical capabilities and expand their service offerings. It is tailored for those eager to implement AI tools and strategies to stay ahead in a rapidly evolving industry.
Guest Speaker: Xabier Palacio, ESOMAR
Xabier Palacio, who has been pivotal in shaping market research standards and methodologies at ESOMAR since 2018, will share his extensive expertise and unique perspectives on the integration of traditional and cutting-edge research techniques.
Don’t miss this opportunity to equip your agency with the knowledge and tools needed to leverage AI for sophisticated data analysis and new revenue generation.
Watch this webinar to learn how your agency can not only keep up with the digital transformation in market research but also lead it. Turn data into your most powerful asset in expanding your business and refining your client solutions.
P.S. Have questions about the webinar? Contact us at: info@listening247.com. We're happy to help!