listening247 Digest
Social Media Research Digest 30 - February 2019
It's been a while since you last heard from us, that's mainly because we've been very busy synthesising actionable insights for our clients and supporting our agency partners towards reaching success.
Continue reading to see what we've been up to!
How to Get Customer Insights using Social Intelligence
In this brand new podcast listening247 CEO Michalis Michael talks to Sima Vasa about explore how listening247 utilizes AI for data collection and analysis in market research ... Listen Now!
From The Blog
Yes! I thought I should get the answer to the title question out of the way, not that it wasn’t obvious what the answer would be. I violated one of the cardinal rules of market research in this case and asked a biased question. Having said that, let’s use a methodical approach to...
Without a doubt it pays to be data driven. McKinsey Global Institute reports that data-driven organisations are now 23 times more likely to acquire customers, 6 times as likely to retain customers, and 19 times as likely to be profitable as a result. Some organisations have...
As one would expect, social media intelligence (or just social intelligence) came up as a subject at the “Social Intelligence World” conference in London back in November 2018. More specifically, it came up in the context: how does it differ from social media...
From The Press
As part of a syndicated social intelligence report, listening247 harvested 4.5 million online posts about 11 major banks from Twitter, News, Blogs, Forums, Reviews and Videos. All relevant posts were annotated with topics and sentiment using custom machine learning models.
London, June 12th 2019: DigitalMR announces the launch of a monthly syndicated social intelligence report for major banks in their respective countries. The report will be updated every month with fresh posts from Twitter, blogs, forums, news, videos, reviews and other...
London, June 19th 2019: During the 12-month period of 1st May 2018 - 30th April 2019, Deutsche Bank ranks first in social media buzz, with over 1.9 million English posts coming from Twitter, blogs, forums, news, reviews, and videos. This represents 48% share of voice for...