Webinar
Unlock the Power of Social Intelligence for Your Bank
Unlock the strategic potential of social intelligence in the banking sector with our on-demand webinar, designed specifically for banking executives operating in Africa. This insightful session titled, "The Social Listening Revolution: How African Banks Can Leverage Social Intelligence for Success," is now available to watch at your leisure. This session will provide vital insights into how banks can leverage data from solicited data (such as through consumer surveys) and unsolicited data (such as through social listening) to enhance their services and operations.
Why Watch This Webinar?
Understanding customer sentiments and market trends through social media and other online sources (e.g. news articles, blogs, review sites etc.) is crucial for banks looking to stay competitive and responsive. Our expert speakers delve into the nuances of social listening and provide actionable strategies that you can implement immediately to drive success in your institution.
Our Esteemed Presenters:
Michalis A. Michael, CEO of listening247:
Michalis is an expert in digital monitoring and social intelligence with extensive experience in transforming data into actionable business insights. Under his leadership, listening247 has developed cutting-edge solutions like the Brand Health Tracking, which helps brands monitor their performance and reputation across various channels.
Jonathan Mundell, CEO of In On Africa (IOA):
Jonathan holds more than two decades of experience in research and analysis focused on African markets. He has led a wide array of research studies and business intelligence that have guided the strategies of financial services institutions across the continent, ranging from large-scale consumer trackers to CVP concept testing.
Webinar Highlights:
1. Insights from Social Media: Learn how to extract and interpret social media data to understand customer behaviours and preferences.
2. Survey Data and Its Value: Explore the synergies between traditional research methods and modern social listening solutions.
3. Integration Possibilities: Discuss how combining different types of data can enhance predictive analytics and decision-making processes.
4. Live Demonstration: Experience the Brand Health Tracking Dashboard in action, showing you how to track and analyse brand health within the banking sector effectively.
Ideal for:
1. African banking and financial service employees, brand owners and managers seeking to elevate their brand strategy.
2. Head of departments looking for deep insights on how to harness social intelligence in the banking sector across Africa.
3. Anyone in the African banking sector aiming to enhance their understanding of the market and their customers.
P.S. Have questions about the webinar? Contact us at: info@listening247.com. We're happy to help!