Case Study
Luxury Watches and Digital Insights: Crafting a Niche Brand’s Success Story
A leading luxury watch manufacturer sought to deepen their understanding of market dynamics and consumer perceptions but faced challenges with a limited volume of social media interactions. listening247® technology was deployed to analyse over 41,794 posts, refining the data to 4,423 relevant commercial interactions, which provided actionable insights and enhanced brand perception and engagement.
Challenges:
A leading luxury watch manufacturer needed to enhance their understanding of market dynamics and consumer perceptions. The challenge was to derive actionable insights from a limited volume of social media interactions using methods beyond traditional analytics.
Solutions:
listening247 implemented their proprietary technology to meticulously analyse social media data associated with the luxury watch market. The approach was comprehensive: beginning with the harvesting of over 41,794 posts and undergoing multiple rounds of noise elimination to refine the data to the most relevant 4,423 commercial posts.
Benefits for the Client:
1. Enhanced Brand Perception: Insights revealed the brand as 'elegant' and 'good value for money', crucial for refining marketing strategies and consumer communication.
2. Direct Consumer Engagement: The identification of leads facilitated direct interactions with potential buyers, boosting conversion opportunities and enhancing customer relationship management. Identifying key influencers and approximately 513,000 potential customer leads, listening247 enabled the brand to strategically connect with both market movers and potential buyers.