Case Studies
Case Study
Enhancing Social Media Strategy with engaging247 and listening247
A leading knitwear brand struggled with a low share of voice and ineffective social media strategies, despite having a positive brand sentiment. Challenges included identifying key influencers, managing sentiment, and distinguishing itself in a competitive market.
Challenges:
A leading knitwear clothing brand faced significant challenges in maintaining its competitive edge in the crowded knitwear market. Despite having a positive brand sentiment, the brand's share of voice was notably low, commanding only 4% of the industry's conversation. The company also struggled to identify key influencers, manage sentiment across various platforms, and differentiate itself from competitors. Furthermore, there were gaps in their social media strategy, particularly in content creation and resource allocation.
Solutions:
To address these challenges, the knitwear brand began with listening247 for brand health tracking and competitor benchmarking. This provided them with valuable insights into the social media landscape, identifying conversation drivers and gaps in the brand's strategies. The integration of DataVinci 3.0, a generative AI, offered deeper analysis and actionable suggestions, such as identifying key influencers and pinpointing negative conversation drivers of competitors that the brand could capitalise on.
Using engaging247, the brand enhanced its social media management with features like the smart compose for scheduling posts, a unified inbox for tracking and responding to comments, and easy access to comprehensive reports. The seamless integration between listening247 and engaging247 allowed the brand to target the right audiences with the content and offers that they were expecting.
Benefits for the Client:
The implementation of listening247 and engaging247 yielded significant benefits for the knitwear brand. The insights provided by listening247 enabled the brand to refine its social media strategy by focusing on the most impactful conversation drivers such as materials, sustainability, and size. The company identified key influencers to collaborate with, which amplified their reach and engagement on platforms like Instagram, their most active channel.
engaging247's unified inbox streamlined the brand's social media management, allowing for efficient tracking and response to follower interactions. The smart compose tool simplified content creation and ensured optimal post sizes across all channels, saving time and resources. Furthermore, the easy-to-access reports facilitated informed decision-making and strategy adjustments by the social media team.
Overall, the integration of these solutions helped the knitwear brand increase its visibility and engagement, resulting in improved competitive positioning and a stronger social media presence. The brand's ability to differentiate itself in the knitwear market was significantly enhanced, leveraging data-driven insights to drive strategic social media initiatives.
By utilising engaging247 and listening247, the knitwear brand transformed its social media strategy, achieving a comprehensive understanding of its brand health and competitive landscape, which ultimately led to increased brand loyalty and market share.