Case Study
Discovering New Trends in Dynamic FMCG Market with listening247
A global FMCG company sought to identify emerging trends in Vietnam's market using digital data. listening247 provided a solution by applying advanced AI models to analyse extensive online content, enabling the client to enhance marketing strategies, adapt swiftly to market changes, and make informed decisions through detailed insights and interactive reporting tools.
Challenges:
A global FMCG company needed to uncover emerging consumer trends in Vietnam’s dynamic market. They required a solution to interpret vast digital data—from blogs to social media—without direct consumer interaction.
Solutions:
To address these challenges, listening247 implemented a comprehensive social intelligence strategy using advanced AI models. The approach involved collecting data from a wide range of digital platforms using 60 generic keywords categorised into areas such as 'lifestyle', 'appearance', and 'career'. This data was meticulously annotated with information about brands, sentiments, and topical discussions.
Benefits for the Client:
1. Enhanced Marketing Strategy: The insights gained enabled the FMCG company to refine their marketing strategies, ensuring alignment with real-time consumer trends.
2. Agile Market Response: Access to the listening247 platform allowed the client to monitor changes and adapt quickly, maintaining a competitive edge.
3. Informed Decision-Making: The strategic insights led to better decision-making, driving effective consumer engagement and increasing market penetration in Vietnam.
4. Interactive Reporting Tools: listening247 provided an intuitive dashboard and detailed reports via a partner agency, facilitating seamless insight dissemination to the client.