Case Study
From Consumer Insight to Market Strategy: A Cost-Effective Journey
A global company needed to enhance product perception and performance without increasing costs, as traditional market research methods were too slow and expensive. listening247 responded with a private online community platform that allowed real-time consumer interactions and feedback, offering a cost-effective and timely solution for strategic insights and marketing decisions.
Challenges:
A global company faced the dual challenge of improving product perception and performance without increasing expenditure. Tasked by the CEO to deliver actionable insights, the Marketing Director needed a solution that was both quick and cost-effective, as traditional market research methods were proving too slow and expensive for the dynamic market landscape.
Solutions:
To address these challenges, listening247 introduced an innovative solution: a private online community platform designed to serve as an advisory board comprising consumers. This platform facilitated real-time interactions and allowed the marketing team to conduct various activities like polls, asynchronous discussions, and video diary sessions.
Benefits for the Client:
1. Accelerated Decision-Making: The client rapidly acquired preliminary consumer feedback that informed critical marketing decisions, keeping them ahead in a competitive market.
2. Economic Strategy Refinement: The online community platform reduced overall market research costs while providing valuable insights, maximising ROI on marketing spend.
3. Real-Time Consumer Feedback: listening247 introduced a private online community platform that acted as a consumer advisory board, enabling the marketing team to gather immediate insights through polls, discussions, and video diaries.
4. Cost-Efficient Engagement: This virtual platform significantly cut costs associated with traditional research methods by eliminating the need for physical focus groups and reducing logistical expenses.
5. Privacy-Centric Interaction: Maintaining consumer privacy, the platform encouraged genuine feedback, ensuring that the insights gathered were both authentic and actionable.