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listening247 is proud to collaborate with ESOMAR, the global professional association for market research and analytics community, to bring an online course addressing the evolving market research sector.
Offered through the ESOMAR Academy, this course, "Unstructured Data: Unsolicited Customer Opinion – How Social Media Listening and Gen AI is Changing the Market Research Landscape," is now available on-demand to ESOMAR members and non-members, respectively.
The course explores the application of generative AI for automated content creation, precise online micro-audience targeting, and the effective integration of unsolicited customer opinion with established research methodologies.
This course is ideal for insights professionals from market research agencies and client-side organisations, marketing professionals seeking deeper customer understanding, and business development professionals looking to offer these solutions.
The participants will receive in-depth content, direct trainer contact for support, and a certificate upon completion. This training is available on-demand for 12 months, offering flexibility.
Register now on the ESMOAR website and start anytime: link here.
Michalis A. Michael, CEO of listening247 and Dr. Antonina Santalova, GIHE Academic Dean will be attending the prestigious Monaco Symposium on Luxury 2025, where they will present groundbreaking research on luxury brand valuation. Held from April 1-3, 2025, this elite international event bridges academic expertise and industry leadership in the luxury sector, fostering high-level discussions and knowledge-sharing.
On April 3rd, at the International University of Monaco (IUM), Michalis and Antonina will present Session 15: Bridging Brand Value Perspectives: A Novel Approach to Measuring Luxury Brand Intangible Value Through Unsolicited Consumer Data. (Michalis A. Michael, Paul Hounnaklang, Antonina Santalova, Nicos Rossides, Jelena Krsman.)
At the symposium, Michalis and Antonina will introduce the listening247-Glion Luxury Brand Index (LBI)—an innovative benchmark co-developed with the Glion Institute of Higher Education to transform how luxury brand performance is measured.
Unlike traditional luxury brand rankings that rely on financial data, surveys, or expert opinions, the LBI harnesses timely unsolicited consumer conversations from across the digital landscape. By leveraging AI-powered analytics and advanced statistical methodologies, the index brings a fresh perspective to online brand performance measurement in the luxury market.
The luxury sector has long struggled with quantifying brand desirability beyond sales figures. Existing indices offer partial insights but fail to capture the holistic impact of consumer sentiment. The LBI fills this gap by aggregating millions of data points from platforms like Instagram, TikTok, X (Twitter), news articles, blogs, and online forums.
The LBI ranks the world’s top luxury brands based on their digital footprint and online consumer sentiment. The latest rankings reveal some interesting insights:
The findings suggest that while heritage brands retain value, trend-driven brands that engage effectively with digital audiences are shaping the future of luxury. The LBI is validated through its correlation with stock price fluctuations, reinforcing the impact of brand sentiment on market success.
As luxury brands navigate an increasingly digital-first market, the listening247-Glion Luxury Brand Index offers a crucial strategic tool for brand executives, investors, and analysts. This timely data-backed insights into brand desirability and influence, helps stakeholders anticipate trends, mitigate risks, and drive informed decision-making.
Register Now: Link to register
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In collaboration with the Hellenic Tech Network, UK-Cyprus Enterprise Council, and Gen Y Innovation Network, we are pleased to announce that Michalis A. Michael, CEO of listening247, will be one of the featured speakers at the upcoming event, “Embracing the AI Revolution and the Opportunities it Brings,” on the 14th of November, 2024. Taking place at the Cyprus High Commission in London and held under the esteemed patronage of Dr. Kyriacos Kouros, High Commissioner of the Republic of Cyprus to the UK, this gathering will explore how AI is reshaping industries and creating new opportunities.
AI is changing the landscape for businesses worldwide, offering unprecedented opportunities to drive innovation, understand audiences, and make smarter decisions faster. With a panel of industry experts, this event dives into the AI revolution, exploring how advanced AI solutions like those pioneered by listening247 push boundaries and enable organisations to listen, learn, and lead. It’s a unique moment for attendees to glean insights from thought leaders, exchange ideas, and network with pioneers in technology, finance, and healthcare.
As a speaker, Michalis A. Michael will bring his experience in the AI-driven solutions developed by listening247, which help brands gain deeper insights into their audiences in real time. He’ll discuss how solutions like consumer sentiment analysis and social listening are advancing audience understanding and enhancing decision-making for organisations. His talk will showcase how listening247 provides actionable intelligence in today’s data-driven landscape.
In addition to Michalis, the evening will feature Anthi Papouli, Co-Founder of OncoFlow; Popy Parisianou, Finance Business Partner at the London Stock Exchange Group; Marina Antoniou, Executive Board Member and Fintech graduate from the University of Oxford; Christoffer Noring, Senior Cloud Advocate at Microsoft; and closing remarks by Louis Loizou, Chairman of the Hellenic Tech Network.
This is an evening that promises more than just presentations—it’s a chance to connect with leading professionals and innovators:
Event Location: Cyprus High Commission
13 St. James’s Square
London, SW1Y 4LB
P.S. Have questions about the event? Contact us at: info@listening247.com. We're happy to help!
In the vibrant city of Athens, where echoes of the past meet the whispers of the future, ESOMAR Congress 2024 stands as a beacon for the insights industry. This year, we are thrilled to announce Michalis A. Michael, CEO of listening247, has been selected as a Congress Programme Committee.
Michalis A. Michael: A Vanguard of Insight Innovation:
Michalis has long been recognised as a pioneer in the digital analytics and consumer insights arena. Under his stewardship, listening247 has transformed the approach businesses take towards understanding and engaging with their customers on digital platforms. This year Michalis will share insights that are both intellectually rigorous and immensely practical, facilitating a transfer of knowledge that attendees can leverage immediately and effectively.
The high quality of the congress content is a testament to the meticulous efforts of the Congress Programme Committee. The committee's dedication to vetting submissions ensures that each presentation and paper meets the highest standards of insight and innovation.
This year's theme, "Mind | Myth | Machine," promises a compelling exploration of the intersection between human cognition, cultural narratives, and technological advancements. Attendees will delve into sessions that span the gamut from traditional wisdom to artificial intelligence, all aimed at enhancing their understanding and application of market research.
Networking is at the heart of ESOMAR Congress, and 2024 is no exception. With a plethora of scheduled events, from the opening cocktail extravaganza sponsored by Prodege to the Mediterranean Starlit Soiree, attendees will find ample opportunities to connect with peers from around the globe. Whether you’re catching up over coffee at the GetWhy Barista service or discussing the latest in AI at the FFIND Machine Realm, each interaction could spark the next big idea in insights.
From masterclasses like "Who Is Better for Text Analysis? ChatGPT vs. Trained AI Model" to exclusive roundtables discussing brand growth in disruptive times, the programme is designed to challenge and inspire. Each day is filled with opportunities to engage deeply with the content and contribute to the evolving narrative of the insights industry.
Join this transformative journey at ESOMAR Congress 2024, where you will not only witness the future of insights but actively participate in shaping it. Prepare to immerse yourself in a world where data meets decision-making in the most innovative ways.
Prepare to be inspired, learn from the best, and leave equipped to take your insights capabilities to the next level. Register now to secure your place at ESOMAR Congress 2024, and be part of defining the future of insights.
Let's set the course for the future together – at the crossroads of Mind, Myth, and Machine.
P.S. Have questions about the event? Contact us at: info@listening247.com. We're happy to help!
On November 8, 2023, Michalis Michael, CEO of listening247 and GIHE Research Fellow, spoke at the Montreux International Tourism Forum in Switzerland. He discussed the role of AI in analyzing unstructured data within the tourism industry. You can watch his full presentation here.
1. Human resources: what are the solutions to the current shortage?
2. Artificial intelligence and tourism – definitions and realities;
3. Unlocking the potential of AI for tourism SMEs: insights from Europe-wide research;
4. “Service recovery” in tourism in a world of multiple crises;
5. Tourism and sustainable development;
6. A life for tourism.
1. Any researchers and any professional involved in the toursim sector.
2. Organisations that prioritise toursim strategies and operations that involves some form of A.I.
P.S. Have questions about the ebook? Contact us at: info@listening247.com. We're happy to help!
On October 10, 2023, Michalis Michael, CEO of listening247 spoke at the Data & Insights Network’s online event, "AI for Marketing & Business." His presentation was presented in English. For more details, visit the event page, which can be translated using Google Translate if needed.
1. Gain a deeper understanding of how AI is transforming marketing and business practices;
2. Delve deeper into the opportunities and threats of generative AI,
3. Engage with fellow members and industry experts in a dynamic, digital setting;
4. Understand the potential challenges and ethical considerations of using generative AI in business;
5. Experience an online Education Day tailored specifically for members, providing an intimate and focused learning environment.
1. This session (entirely in English) is exclusively for (teacher) members of the Data & Insights Network and NIMA
2. Anyone who is interested in becoming a member, and is interested in the education sector.
3. All those who play a crucuial role in the education sector.
P.S. Have questions about the ebook? Contact us at: info@listening247.com. We're happy to help!
