Evaluating Social Media Listening Vendors: 20 Questions

This material includes a used case infographic, which presents the 20 Questions you should be asking when evaluating Social Media Listening vendors. It dives deeper into helping organisations understand the process in choosing the right tool for their organisation and whatever they are trying to achieve.

Used Case Highlights:

1. ‍Overwhelming Market Choice: With over 1,000 social media monitoring tools available, selecting the right one for your organization can be challenging;‍
2. Suitability for Market Research: Not all social media listening tools are equipped to handle the specific needs of market research, making careful evaluation crucial;‍
3. Critical Evaluation Criteria: listening247 has identified 20 key questions to ask when assessing social media listening vendors to ensure they meet the necessary standards for accurate customer insights;‍
4. Accuracy in Customer Insights: The right tool must meet specific criteria to provide reliable and actionable insights, essential for making informed business decisions;
5. ‍Guidance for Informed Choices: listening247’s 20 Questions framework serves as a valuable guide for organizations looking to choose the most effective social media listening tool for their market research needs.

Ideal for:

1. Market researchers, CX managers, digital marketing teams, and business decision-makers who are looking to choose the most effective social media listening tool for their organization.
2. PR and Communication Specialists: Individuals focused on crisis management and public relations, who need real-time monitoring of brand mentions and sentiment to react swiftly and effectively.

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P.S. Have questions about the ebook? Contact us at: info@listening247.com. We're happy to help!

This material includes a used case infographic, which demonstrates how text analytics alone can miss key insights as more people use images and videos to express their views on social media. To fully understand brand sentiment, a deep learning approach can be employed to analyze visual content, while speech-to-text technology converts audio into text for comprehensive analysis

Used Case Highlights:

1. ‍Beyond Text: Traditional text analytics can miss crucial insights as more social media users share feedback through images and videos rather than text;‍
2. Visual Content Analysis: Deep learning technology enables the detection of themes and context within images posted on platforms like Instagram, Pinterest, and Twitter;‍
3. Speech-to-Text Conversion: Audio content from platforms such as YouTube and Facebook can be converted into text, allowing for thorough analysis using existing text analytics tools;‍
4. Enhanced Brand Sentiment Understanding: Combining visual, audio, and text analysis provides a more comprehensive view of customer sentiment and feedback; ‍
5. Adapting to Social Media Trends: As visual and audio content sharing grows, integrating these forms of media into analytics strategies is essential for staying relevant and insightful.

Ideal for:

1. Social media analysts and professionals in the marketing analytic field who need to capture and analyze the full range of content—text, images, and audio—shared about brands on social platforms.
2. Brand managers and strategist who are responsible for understanding and managing brand perception across all forms of media, ensuring that no valuable insights are missed.

Click Here For Download  

P.S. Have questions about the ebook? Contact us at: info@listening247.com. We're happy to help!

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A global company needed to enhance product perception and performance without increasing costs, as traditional market research methods were too slow and expensive. listening247 responded with a private online community platform that allowed real-time consumer interactions and feedback, offering a cost-effective and timely solution for strategic insights and marketing decisions.

Challenges:

A global company faced the dual challenge of improving product perception and performance without increasing expenditure. Tasked by the CEO to deliver actionable insights, the Marketing Director needed a solution that was both quick and cost-effective, as traditional market research methods were proving too slow and expensive for the dynamic market landscape.

Solutions:

To address these challenges, listening247 introduced an innovative solution: a private online community platform designed to serve as an advisory board comprising consumers. This platform facilitated real-time interactions and allowed the marketing team to conduct various activities like polls, asynchronous discussions, and video diary sessions.

Benefits for the Client:

1. Accelerated Decision-Making: The client rapidly acquired preliminary consumer feedback that informed critical marketing decisions, keeping them ahead in a competitive market.‍

2. Economic Strategy Refinement: The online community platform reduced overall market research costs while providing valuable insights, maximising ROI on marketing spend.‍

3. Real-Time Consumer Feedback: listening247 introduced a private online community platform that acted as a consumer advisory board, enabling the marketing team to gather immediate insights through polls, discussions, and video diaries.‍

4. Cost-Efficient Engagement: This virtual platform significantly cut costs associated with traditional research methods by eliminating the need for physical focus groups and reducing logistical expenses.

‍5. Privacy-Centric Interaction: Maintaining consumer privacy, the platform encouraged genuine feedback, ensuring that the insights gathered were both authentic and actionable.