Qualitative Research Online

Our contact details

Name: DigitalMR Ltd ( dba. DMR)
Address: Liberty House, 222 Regent Street, W1B 5TR, London, United Kingdom
Phone Number: 0044 203 795 4715
E-mail: info@digital-mr.com

This privacy policy was completed on 20th October 2023.
The type of personal information we collect:
We currently collect and process the following information:
Personal identifiers, contacts and characteristics (for example, name and contact details)
 

• The information individuals provide to DMR or make available on social media and other online sources may generally be categorised as anonymous or personally identifiable. Anonymous information is information that cannot be traced back to a specific individual such as tweets and posts on various social media platforms.
• Personally identifiable information is information from which an individual may be identified such as name, username and email. In either case, DMR seeks to maintain appropriate levels of confidentiality and security.
• With respect to information about companies and partnerships ("business information"), such information may not be personal data and the use of such data may not be governed by applicable data protection legislation. Any information that was not posted on a public medium by its owner and can be perceived as identifiable to a company or business will be treated in a confidential and secure way.
• Individuals may also supply additional information when registering online, providing their name, email address, company, and telephone number. Any such information which is made available to DMR will be treated securely and confidentially.
• DMR or third-party associates collect the details provided by individuals on social media and other online sources, only if it has been registered or classified as public information. Any such information that has been provided as private will not be collected or shared in any way.

How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:
 

• Create an account on our communities247 platform
• Download ebooks from DMR website
• Register to DMR webinars
• Submit an online form to contact DMR or request information
• Book calls with DMR through our website
• Send DMR an email
• Testimonials

We also receive personal information indirectly, from the following sources in the following scenarios:
 

• Public tweets and posts from social media platforms and other online sources
• DMR holds all personal data that was shared publicly or otherwise on DMR's servers in the European Union territory. The information will be held by DMR as above and will be accessed by DMR's staff and third parties working for DMR for the purposes set out in this privacy policy. DMR has a global network of partners and an international client base; therefore, information may be transmitted across borders both inside and outside the European Economic Area. This information will be anonymous if it is not collected from public websites.
• DMR processes personally identifiable information only for the purposes for which it was collected mainly market research purposes.

We use the information that you have given us for:
 

• Market Research purposes
• Data analysis for business insights
• Specifically Marketing campaigns
• Notifications about DMR upcoming events
• Publication of testimonials on the DMR website

We may share this information:

The provisions below set out the main circumstances in which DMR may disclose personal information to third parties.

DMR also disclose individually identified information to a third party in the following instances:
 

• if DMR are required to do so by applicable law or pursuant to a court or similar order;
• as deemed necessary, in DMR's discretion, to protect DMR's legal rights or property or the legal rights or property of any member, client or third party, or to prevent personal injury;
• including, without limitation, in connection with any bankruptcy or similar proceedings; and/or
• in connection with a sale, merger, assignment, joint venture or other transfer or disposition of a portion or all of the business, assets or shares in DMR.

In addition, DMR reserves the right to allow access to DMR's systems to third parties providing technical services to DMR when such access is required to provide those services and to provide individually identifiable information to third parties who provide services on DMR's behalf. DMR require such third parties to maintain the security of personally identifiable information and use it only on DMR's behalf in connection with the provision of such services.

DMR may share the collected data along with any other relevant information which is available to the public with clients anonymously.

DMR may also disclose personally identifiable information as required by law or a competent regulatory authority.

If a government authority asks us to share information:
 

• We review the legality of these requests.
• We challenge these requests if they are considered unlawful.
• Data minimization policy — we aim to disclose the minimum information necessary.
• We document these requests, including our responses to the requests and the legal reasoning and actors involved

DMR may provide anonymous information and aggregated data about the usage of DMR's services to third parties for such purposes as DMR deems, in DMR's sole discretion, to be appropriate, but this will not include information that can be used to identify the individual.

No individual may disclose personally identifiable information to any third party unless it is with DMR's and any other relevant party's consent.

DMR never sells or shares personally identifiable information with third parties for their marketing purposes.

Third Party Processors

Our carefully selected partners and service providers may process personal information about you on our behalf as described below:

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:
 

• Your consent. You are able to remove your consent at any time. You can do this by contacting DMR in one of the following ways.
   

  Address: Liberty House, 222 Regent Street, W1B 5TR, London, United Kingdom
  Phone Number: 0044 203 795 4715
  E-mail: info@digital-mr.com

• We have a contractual obligation.
• We have a legal obligation.
• We have a legitimate interest.

How we store your personal information

Your information is securely stored.

The security of personally identifiable information is a priority for DMR. DMR employs security measures to protect such information both online and offline from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage.

In particular, note that DMR may require (or be required) to retain certain data if it may be necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, non-personally identifiable data if required for regulatory compliance purposes, or if otherwise required by law. All retained data will continue to be subject to the terms of this privacy.

We keep personal information for as long as a project is live and after that for at least 5 years. We will then dispose of your information by deleting the electronic files that contain it. Archived backups might be stored for another 5 years.

DMR will retain the information as long as the law requires. We will then dispose of personal information by deleting the data from our servers.

Your data protection rights

Under data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information.

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us using the information below if you wish to make a request.

Address: Liberty House, 222 Regent Street, W1B 5TR, London, United Kingdom
Phone Number: 0044 203 795 4715
E-mail: info@digital-mr.com

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at:

Address: Liberty House, 222 Regent Street, W1B 5TR, London, United Kingdom
Phone Number: 0044 203 795 4715
E-mail: info@digital-mr.com

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk