Who We Are and What We Do
DMR owns proprietary AI technology that adds highly accurate, actionable and timely intelligence to unstructured data from any source and language, to produce invaluable insights and solve business problems.
The company owns 2 SaaS platforms: listening247™ and communities247™ and its proprietary technology is the result of 8 years of focused and purposeful R&D.
The DMR technology can be used in many markets & use cases including customer experience (CX) measurement, customer journey optimization, marketing/market research, consumer insights, alternative data, sales lead generation, micro-influencer marketing and many more.
Highest multilingual CX journey stage, sentiment & topic annotation accuracy with own AI models
Easy, fast and seamless integration of client data with social media data
Proprietary platforms for both asking questions and “listening”
Deep learning model for image captioning
Connect the dots and synthesize insights by integrating social listening data with multiple structured and unstructured data sources such as: surveys, focus group transcripts, retail purchases, call center audio files transcribed to text, chat messages, and email correspondence. DMR enables companies to be successful by being data-driven.
communities247™ is a multilingual online communities platform that comes with a variety of native tools for market research including focus groups, bulletin boards, and photo and video diaries, and the ability to seamlessly integrate many more 3rd party tools. communities247™ can be branded according to your needs, and is used for the recruitment and engagement of 10s, 100s or 1000s of customers for the purpose of co-creation, insights, and customer advocacy amplification.
We work with blue-chip multinationals such as Bloomberg, P&G, SABMiller, DIAGEO, Vodafone, Saxo Bank, YPO, Nielsen, TNS, and many more. We are already disrupting multiple industries. In recent years, DMR has won several grants from the UK government and the EU that funded its R&D programme.
The DMR team has both technology and actionable insights DNA; a unique combination of software engineers, data scientists, analysts and market researchers.
We combine multiple data sources and integrate traditional data collection methods with digital research, delivering intelligent data feeds that are the pre-condition for actionable customer insights.
Our strong data analytics and market research background informs the development of our text, audio and image analytics and online communities platforms, making them suitable for their purpose.
Our contact details
Name: DigitalMR Ltd ( dba. DMR)
Address: Liberty House, 222 Regent Street, W1B 5TR, London, United Kingdom
Phone Number: 0044 203 795 4715
E-mail: info@digital-mr.com
This privacy policy was completed on 20th October 2023.
The type of personal information we collect:
We currently collect and process the following information:
Personal identifiers, contacts and characteristics (for example, name and contact details)
How we get the personal information and why we have it
Most of the personal information we process is provided to us directly by you for one of the following reasons:
We also receive personal information indirectly, from the following sources in the following scenarios:
We use the information that you have given us for:
We may share this information:
The provisions below set out the main circumstances in which DMR may disclose personal information to third parties.
DMR also disclose individually identified information to a third party in the following instances:
In addition, DMR reserves the right to allow access to DMR's systems to third parties providing technical services to DMR when such access is required to provide those services and to provide individually identifiable information to third parties who provide services on DMR's behalf. DMR require such third parties to maintain the security of personally identifiable information and use it only on DMR's behalf in connection with the provision of such services.
DMR may share the collected data along with any other relevant information which is available to the public with clients anonymously.
DMR may also disclose personally identifiable information as required by law or a competent regulatory authority.
If a government authority asks us to share information:
DMR may provide anonymous information and aggregated data about the usage of DMR's services to third parties for such purposes as DMR deems, in DMR's sole discretion, to be appropriate, but this will not include information that can be used to identify the individual.
No individual may disclose personally identifiable information to any third party unless it is with DMR's and any other relevant party's consent.
DMR never sells or shares personally identifiable information with third parties for their marketing purposes.
Third Party Processors
Our carefully selected partners and service providers may process personal information about you on our behalf as described below:
Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:
Address: Liberty House, 222 Regent Street, W1B 5TR, London, United Kingdom
Phone Number: 0044 203 795 4715
E-mail: info@digital-mr.com
How we store your personal information
Your information is securely stored.
The security of personally identifiable information is a priority for DMR. DMR employs security measures to protect such information both online and offline from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage.
In particular, note that DMR may require (or be required) to retain certain data if it may be necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, non-personally identifiable data if required for regulatory compliance purposes, or if otherwise required by law. All retained data will continue to be subject to the terms of this privacy.
We keep personal information for as long as a project is live and after that for at least 5 years. We will then dispose of your information by deleting the electronic files that contain it. Archived backups might be stored for another 5 years.
DMR will retain the information as long as the law requires. We will then dispose of personal information by deleting the data from our servers.
Your data protection rights
Under data protection law, you have rights including:
Your right of access - You have the right to ask us for copies of your personal information.
Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
Please contact us using the information below if you wish to make a request.
Address: Liberty House, 222 Regent Street, W1B 5TR, London, United Kingdom
Phone Number: 0044 203 795 4715
E-mail: info@digital-mr.com
How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us at:
Address: Liberty House, 222 Regent Street, W1B 5TR, London, United Kingdom
Phone Number: 0044 203 795 4715
E-mail: info@digital-mr.com
You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk