to determine if there is enough chatter about your brand and the competition to invest in social analyticssee example report
to evaluate digital or multichannel campaigns based on what people say on social mediasee example report
to identify and evaluate your brand's social media presence in comparison to other brandssee example report
No more sifting through garbage - we only report the posts that are really about you! listening247 was developed by DigitalMR to analyse millions of online posts with high accuracy, and produce insights that can be integrated with sales and survey data.
"We found the listening247 report delivered by DigitalMR to be very useful in gaining a better understanding of the social media landscape around the watch market.(...) A listening247 report can be highly useful to any brand."
Peter Stas - CEOFrederique Constant
"We were particularly impressed with the 85% sentiment accuracy they were able to achieve in the Greek language and were happy to finally see accurate consumer sentiment both in respect to our brand and our key competitor."
Pericles Venieris - CEOGreen Cola
"listening247 was used by Carlsberg for a digital campaign evaluation, in an effort to measure the success of a YouTube campaign in terms of shares. Listening247 was the only tool (among 5) that got the number of shares right."
Anders NybergInternational Insights Director, Carlsberg
"SABMiller asked DigitalMR to annotate social media posts about beer with sentiment, for 3 Spanish speaking countries in Latin America. Previous results had reached a sentiment precision of 44% which made the measurement useless. (...) The precision of the listening247 report was measured by an independent 3rd party appointed by SABMiller. They found it to be 86%."
Piotr Stefan Szymski- Market Intelligence & Insights Director, SABMiller LatAm
"DigitalMR has produced a social media listening report for our product category that covered user posts on public websites in 6 different languages including German where the sentiment accuracy at sentence level was 91%."
Maud LegagneurGlobal Brand Manager, Oral Care - Procter & Gamble Geneva
"We are very enthusiastic and proud to be the first in Greece offering exclusively these new, advanced and unique insight solutions by DigitalMR: voice of the customer on the web and online communities. Our company is always committed to be a pioneer and in the forefront of technological developments in the area of marketing research."
Dimitris MavrosManaging Director - MRB Hellas